THE SNAPSHOT DECISIONS HOLISTIC MARKETING PLANNER - COMING Q4 2023
Gain powerful control over reducing wasted spending and growing Return on Investment with Snapshot Decisions.
Our intuitive interface reveals data-driven insights and assumptions utilized in marketing strategy decisions; enabling leaders to identify weak points in strategy and planning, and adjust for more data-driven decisions to optimize ROI.
Our software also easily breaks down departmental silos to promote holistic strategy and more cost-efficient budgeting.
Founded in 2023, Snapshot Decisions is two industry veteran's vision for how the promise of data-driven marketing can finally be made reality.
We understand the pace at which marketing decision makers move. So we've launched Snapshot Decisions to provide marketing leadership with quick, clear understanding of the basis for investment decisions in your organzation; surfacing the key points in your spending strategies where a more data-driven approach could reduce wasted spending and increase performance.
Having provided consultative executive support for marketing activities in over 30 marketing teams in two decades, Shapshot Decisions' founders know that CMOs and their best managers are still suffering from a lack of connected insights across the whole marketing ecosystem.
Many managers still do not know how to effectively work with the ad platforms and agencies through which they spend to generate good performance data.
Much of the data that teams do get from measurement of the performance of prior investment is not being effectively put into planning and forecasting for the next round of spending.
Some marketing managers do not understand or trust the data they get, leading them to resort to their experienced opinion in decision-making.
Some data analysis is outsourced beyond the organization, to the agencies that are incentized to justify increasing spend.
We believe that the ability to create, analyze and plan from the data that informs your organization's strategy are assets that must reside within your organization. We have seen the dependencies that organizations form on outside specialists for data-driven decision-making about where to spend budget; perhaps the most critical strategic decision made in any business function. We have seen team's skill in data-driven decision-making fail to develop through atrophy by outsourcing.